Privacy Policy

Effective Date: 09/07/2025

At MiniCollectz, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights.

1. Who We Are

MiniCollectz is a family-run LEGO and TCG (Trading Card Game) store based in Wallasey, Wirral, UK. We sell LEGO parts and trading cards (including Pokémon, Yu-Gi-Oh, Magic: The Gathering, One Piece, Lorcanna, and graded cards) both in-store and online.

2. What Information We Collect

We may collect and process the following types of personal data:

Contact Information: Your name, email address, phone number, and postal address.
Order Details: Information about purchases and shipping.
Payment Information: We do not store your full payment details. Payments are securely processed via third-party providers (e.g. PayPal, Stripe).
Communication: Any messages you send us via email or through our website.
Account Information (if you register an account): Username, login details.
Website Usage Data: Your IP address, browser type, pages visited, time spent on site, and other analytics information.

3. Analytics and Tracking

We use third-party tools to help us understand how visitors use our site and improve our marketing:

Google Analytics: Collects anonymous website usage data, such as which pages are visited and how long users stay.
Facebook Pixel: Helps us measure the effectiveness of Facebook and Instagram ads by tracking actions on our website.

These tools may use cookies or other tracking technologies. You can opt out of cookies via your browser settings or through consent banners on our site.

4. How We Use Your Information

We may use your personal data to:

Process and deliver your orders
Provide customer service and support
Contact you about your order or account
Send promotional emails (only if you’ve opted in)
Analyse website traffic and improve our site
Run and optimise social media and online advertising campaigns
Comply with legal obligations

5. Legal Basis for Processing

We collect and process your data under the following lawful bases:

Contract: To fulfill orders and provide services
Consent: For marketing and tracking (e.g. email lists, cookies)
Legal obligation: Where required by law
Legitimate interest: To run and improve our business (e.g. analytics)

6. Sharing Your Information

We only share your data when necessary, including with:

Payment providers (e.g., PayPal, Stripe)
Delivery services (e.g., Royal Mail, couriers)
Website and IT hosting providers
Marketing platforms (e.g., Meta/Facebook, Google Ads)
Legal or regulatory authorities if required

We do not sell your data to third parties.

7. Your Rights

Under the UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Object to or restrict certain processing
Withdraw consent (e.g. unsubscribe from marketing)
Complain to the Information Commissioner’s Office (ICO) if you believe your rights have been violated

To exercise these rights, email us at minicollectz@gmail.com.

8. Cookies

We use cookies to make our site work and to understand how visitors use it.

Essential cookies: Required for site functionality (e.g. checkout)
Analytics cookies: For Google Analytics and performance tracking
Advertising cookies: For Facebook Pixel and retargeting ads

You can manage your cookie preferences via your browser or through the cookie banner on our site.

9. Data Security and Storage

We store your data securely using reputable hosting and ecommerce platforms. We apply industry-standard technical and organisational measures to protect your data.

10. How Long We Keep Your Data

We retain your personal data only as long as needed to fulfill the purposes described in this policy, including for legal, tax, or regulatory purposes.

11. Contact Us

If you have questions or want to exercise your rights, contact:

MiniCollectz

132 Seabank Rd,

New Brighton,

Wallasey

Merseyside

CH45 1HG

📧 Email: minicollectz@gmail.com

12. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the “Effective Date” at the top.